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Gamme de 3 typographies Parisine pour girouette de bus
Letters & visual identity
Message. Creation of three Parisine typefaces for LED electronic bus display screens owned by the RATP.
Modernisation. Since 2009, the 350 buses brought into service by the RATP every year have been equipped with LED signage indicating the number of the bus and the destination. Yet the Parisine typeface adopted by the RATP dates back to 1992; it was therefore high time to upgrade the typefaces for information display on buses so as to offer users clearer indication of the service.
Consistency. The typographer Jean-François Porchez, who originally created the Parisine, developed variants on his typography more suited to the shorter format of LED panels. He also had to factor in constraints related to urban use and outline characters legible by all passengers including the sight impaired.
Message. Creation of three Parisine typefaces for LED electronic bus display screens owned by the RATP.
Modernisation. Since 2009, the 350 buses brought into service by the RATP every year have been equipped with LED signage indicating the number of the bus and the destination. Yet the Parisine typeface adopted by the RATP dates back to 1992; it was therefore high time to upgrade the typefaces for information display on buses so as to offer users clearer indication of the service.
Consistency. The typographer Jean-François Porchez, who originally created the Parisine, developed variants on his typography more suited to the shorter format of LED panels. He also had to factor in constraints related to urban use and outline characters legible by all passengers including the sight impaired.
| Caracteristics | Value |
|---|---|
| Design: | ZeCraft |
| Designers: | Jean-François Porchez |
| Company / Editor: | RATP |
| Design date: | 09/2011 |
| Launch date: | 02/2012 |
| Protections: | modèle déposé |
| Indicative unit sales price : | - € (tax incl) |
| Main awards : | - |
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